Famous Grouse unveils new global advertising campaign

The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.

Australia: Stoli appoints new distributor

Australia: Stolichnaya has signed a five-year distribution deal with island2island Beverage Company.

Diageo appoints new Guinness boss

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.